Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how Shrida Company Limited ("we", "us", "our"), and our parent, subsidiary, and/or affiliated companies (together the "Affiliates"), collect, retain, use, disclose, and protect your personal data. We are deeply committed to protecting your privacy and pledge to comply with all applicable data protection laws and regulations, including the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region.

The terms of this Privacy Policy may be updated, revised, and amended from time to time as we deem necessary. The most current version will always be available on our website: https://shridagroup.com/

Unless your express consent is required by applicable law, by providing us with your personal data (including registering for customer membership, entering information into our interactive services, purchasing our products, or communicating with us), you accept the terms of this Privacy Policy and consent to our collection, retention, disclosure, use, and cross-border transfer of your personal data as specified below.

1. How We Collect Personal Data and What We Collect

The types of personal data we collect depend on the nature of your interactions with us. We collect information through the following channels:

  • Account Registration: Your name, gender, date and month of birth, age group, title, contact numbers (telephone, fax, mobile), postal address, and email address.
  • Transactions & Logistics: Billing information, transaction records, shipping addresses, and credit card details required to process your purchases.
  • Interactions & Support: Records of correspondence, inquiries, or complaints between you and our customer service teams.
  • Digital Footprint: Technical usage data collected via cookies when you browse our website or official social media pages to evaluate site traffic and improve user experience.
  • Optional Profile Data: Information regarding your marital status, occupation, monthly income, and personal or professional jewellery interests to help us tailor our services to your preferences.

Note for Minors: Our goods, services, and marketing materials are not directed toward minors as defined by local laws. If you are a minor, you must obtain the consent of a parent or guardian before providing us with any personal data.

2. How We Use Personal Data

We collect, retain, and use your personal data for the following legitimate business and operational purposes:

  • Processing, manufacturing, fulfilling, and shipping your jewellery orders.
  • Processing applications for our customer membership programs and maintaining your account.
  • Providing rewards, vouchers, or bespoke services connected to our brand.
  • Handling customer service calls, inquiries, and follow-ups.
  • Conducting joint promotional events and distributing sales and marketing materials relating to our products or the offers of our trusted Business Partners (spanning sectors such as luxury, lifestyle, hospitality, banking, and travel).
  • Performing research, statistical analysis, and website optimization to improve our product offerings.
  • Verifying your identity and your eligibility for customer programs.
  • Complying with statutory legal disclosures, audits, and regulatory requirements.

You are under no obligation to provide this data. However, if you choose not to provide the requested information, we may be unable to fulfil your orders, process your membership, or provide you with promotional updates.

3. Direct Marketing and Your Right to Opt-Out

We will only use your personal data for direct marketing purposes if we have received your explicit consent. We implement suitable measures at the time of data collection to allow you to easily "opt-in" or "opt-out" of receiving promotional materials.

You have the right to object to the use of your data for direct marketing at any time. If you wish to opt-out, you may do so by:

  1. Selecting the "opt-out" or "unsubscribe" link found at the bottom of our marketing emails.
  2. Contacting our customer service hotline at [Insert Phone Number].
  3. Emailing us directly at [Insert Privacy Email Address], specifying your request to opt out.

4. Disclosure and Transfer of Personal Data

We do not sell, rent, or trade your personal data to or with third parties. However, to operate efficiently and fulfil our services, your data may be shared with the following entities (located within or outside Hong Kong):

  • Third-Party Service Providers: Trusted partners contractually bound to confidentiality who assist us with data entry, marketing analysis, customer database management, distribution of promotional rewards, and secure armoured logistics/shipping (e.g., specialized secure couriers). They are strictly forbidden from using your data for their own independent purposes.
  • Legal & Regulatory Authorities: Competent courts of law, law enforcement agencies, or regulatory bodies were required to comply with statutory laws and protect our legal rights.

5. Data Security and Cross-Border Transfers

The security of your personal data is a top priority. We implement robust physical, administrative, and electronic safeguards to protect your records against unauthorized access, loss, or alteration.

While our primary administrative base is in Hong Kong, your data may be transferred to, accessed, or stored by our global affiliates or third-party providers located elsewhere in the world. We ensure that all such personnel are rigorously instructed to observe strict duties of confidentiality and comply with the terms of this statement.

6. Links to Third-Party Websites

Our website may contain hyperlinks to third-party platforms for your convenience. If you click on these links, your data may be exposed to outside collection. We are not responsible for the privacy practices, content, or security of external websites, and we highly recommend reviewing their respective privacy policies.

7. Data Access and Correction Rights

You retain the permanent legal right to check whether we hold your personal data, request access to it, receive a copy of your records, request factual corrections, or demand the deletion and cessation of the continued collection or processing of your data.

To protect your security, we will request verification of your identity before processing your request. We will endeavour to fulfil your request promptly in accordance with applicable laws, and we reserve the right to charge a reasonable fee for administrative costs as permitted by law.

8. Data Privacy Contact Information

If you have any queries regarding this Privacy Policy, or if you wish to exercise your data access and correction rights, please contact our Data Protection Team:

Email:  shridahk@gmail.com

Hotline: +852 6794 9360

Mailing Address

 SHRIDA COMPANY LIMITED 

Rm 1701, 17/F, Wai Fung Plaza

664, Nathan Road, Mongkok

Kowloon, Hong Kong